Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just the right something” for your design. 

Haven’t tried AI image generation? Don’t let it intimidate you. Sign up for one of the free options, such as Adobe Firefly, Wonder, or Dall-E. Start with something simple: a dog on a skateboard or a waterfall in lovely evening light. Just put the prompt into the text box and see what happens. 

The more specific you get, the more custom the image will be. For example, “a waterfall in the forest” will yield lovely results. But “a waterfall in the forest during early morning light” will look even better. Experiment with different platforms. Imagine AI will produce a different look than Craiyon. 

What do AI image generators do well? 

One of the keys to successful AI image generation is knowing what these platforms do well and what they don’t. Where do they shine? 

·       Generating high-quality images of simple subjects.

·       Offering different styles (realistic, watercolor, punk) to match the style of your project. 

·       Generating ideas for illustrations and logos.

What do AI image generators not do well? 

These generators are still in their early stages, so they have drawbacks. What are some limitations? 

·       Incorporating text. Tell the AI image generator to add “Celebrate Summer!” and you’ll get an interesting image that might (or might not) resemble your request. Generally, text needs to be added in Photoshop. 

·       Mix genres or themes. Use AI to create beautiful cakes and cookies, but if you try adding arms and legs like the M&M people, you’ll get some strange results. 

·       Follow some instructions. There are days that, no matter how often you tell the AI image generator to put hiking boots on the elephant, it just won’t do it. 

AI tools have a learning curve, but it’s worth the effort. There are some workarounds, such as knowing how to adjust the prompts, and these platforms are getting better every day. So, next time you’re looking for a unique image to illustrate the front of your postcard or the background of your in-house signage, look no further than your imagination!